CRAFT-SEARCH United States - Online Advertising

www.craft-search.us www.craft-search.co.uk www.craft-search.ca www.craft-search.com.au www.craft-search.co.nz


	Online Advertising Information & Costs

ART-search can target any segment of the craft industry locally or internationally!
The ART-search network was founded in 1998 by Brad Buchel. It is now fast becoming the worlds largest international art search engine & art directory, it's accessible via: www.art-search.com, www.art-search.us, www.art-search.ca, www.art-search.co.uk, www.art-search.com.au and www.art-search.co.nz and soon via a selective group of quality art related websites too.

Advertising with ART-search will enable you to reach a any segment of the art market you choose at a very low cost. Compared to other media it is also one of the best & cheapest ways to develop long term brand awareness both locally or internationally. Dont be scared of new things, give it a try.

Is online advertising effective?
Yes! It helps get your business in front of your target audience for a longer period of time. When compared to some magazine advertising, online advertising with CRAFT-Search can allow you to reach far more people than you would ever have reached via a magazine at a much lower cost and you are in front of your audience for much longer. Online advertising with CRAFT-Search is an excellent way to increase brand awareness and it also brings interested visitors directly to your website. Also because CRAFT-Search is considered a major link referrer by search engines like Google when we give you such a prominent link to your website it helps increase your Google page rank, thus increasing your potential visitors from Google as well!

How to start advertising
We have a standard package below, or if you have specific needs we can tailor a custom packages to suit your business and budget, simply Contact Us and tell us about your business needs and we can respond to you.

STANDARD ADVERTISING PACKAGE

Package Includes:

1 x	Banner Advertisement:	= Width:468 x Height:60pixels
1 x	Tile Advertisement:	= Width:140 x Height:250pixels
1 x	Logo Advertisement:	= Width:120 x Height:60 pixels
1 x	Listing:	= Promotional Web Listing

Coverage:

Your advertising will display on all CRAFT-Search pages targetted at suitable members, targetted to suitable searches, targetted to suitable category pages and also randomly on some of our general service pages including private member areas.

Visitor Guarantee:

Yes! even if you want to target a small portion of the market we will sill guareentee that at least 100,000 visitors will see your advertisement campaign or we will continue to run it for free. See: Detailed Advertising Information.

Explained:

Our editors will allocate your campaign initial keywords, categories and regions that are most suitable. Once your campaign is activated if a person then searches using a keyword or searches using a category, or visits a category page that matches your advertisements allocations; or if a member is logged into our site and their interests match your advertisements allocations; Then 1 or several parts of your campaign will be displayed to the visitor at least once or several times. You are welcome to change your campaigns allocations or the design of your advertisements at anytime at no additional charge. To see how some advertisements look please see our Example Advertising Page. To see whats included with a Promotional Web Listing please see our Listings page.

Detailed Advertising Information:
We understand that Online Advertising is new to most people and that some people are skeptical as to whether it works or not. It does work; please read the following information, it will help you understand how our system works, what guarantees we offer and hopefully convince you of the merits of online advertising. If you have any questions or feedback please Contact Us we'd love to hear from you.

We can target any specific audience that you choose:
Every advertisement in our system is assigned keywords, search categories and regions, this helps to determine which advertisements are displayed throughout our entire network and helps ensure that the correct ads are shown to the correct people. In addition to these 3 simple allocations we've also built in many other ways and levels of targeting any given audience. We can change the rate an ad displays, change the number of ads that rotate together, target specific members across all areas, target specific pages or specific search categories as well as world regions and much more!

We design your initial advertisements for free:
A free service for all packages. When you initially contact us and enquire about advertising we will design your advertising for you then and there and reply to you with them. You don't have to use them, though if you do you can always change them at anytime at no cost.

Change your advertisement design at anytime for free:
You can edit your advertisement online at anytime for free. You can upload a new image for the advertisement as well as change its assigned keywords and even pause the display of the ad if you want. Categories, regions and other allocations though are controlled by administration.

We provide visitor statistics for each advertisement:
When editing your advertisement online you can view basic statistics which will tell you how many unique visitors have seen your advertisement. The counter only increments on an unique visitors individual session this means that although they may see you ad several times they will only count once on your counter.

Do you currently advertise in magazines?
In comparison to advertising in magazines, newspapers and other forms of printed media, when advertising online you stay in front of your audience for a much longer period of time. In addition a single quarter page magazine advertisement, printed in a one issue of a monthly magazine and potentially seen by a readership of 10,000 people roughly costs the same as advertising online with us continually for 12 month! Not only is that a dramatic cost saving you'll also be in front of at-the-very-least 10 times more people!

Is your website your main form marketing?
If you're trying to gain more business primarily via your website, then we think it makes perfect sense to advertise your website online. When people are already online and see an advertisement for you they can investigate your website straight away. With printed media they generally need to remember to visit you when they are online later. For this reason the long term exposure of online advertising is an excellent 'back up' to sporadic printed advertising because it reminds those people who have seen you previously (when they are online) that you are still around. At the same time online advertising will also attract people who have never seen or heard of you before.

We guarantee 100,000 visitors will see your campaign!
This guarantee we've put in place quite simply because we know some people are skeptical of online advertising. Most advertising campaigns are seen by 100,000 to 300,000 visitors or more depending on how your advertising has been setup. On the other side of the coin if we pinpoint your advertising at a category that isn't very popular then sometimes you may come under 100,000 so to keep everyone happy: "We guarantee that if your advertisement campaign is not seen by at least 100,000 visitors by the time your 12 months has expired then we will continue to advertise you for free until you are seen by 100,000 visitors."